How To Optimise Your Airbnb For Long Term Rentals
In this article, we will show you how to optimise your Airbnb for long-term rentals, ensuring that your property attracts desirable guests and long-term bookings.
Optimise your listing
Firstly, presentation is key. Pay attention to the overall aesthetic of your listing, including high-quality photos and a detailed description. Highlight the features that will appeal to long-term guests, such as ample storage space, a well-equipped kitchen, and a comfortable work area.
Adjust pricing and discounts
In addition, consider adjusting your pricing structure to incentivise longer stays. Offering discounts for weekly or monthly bookings can attract tenants looking for an extended stay.
Promote externally
Moreover, actively promoting your listing as suitable for long-term rentals can help attract the right audience. Utilize keywords and phrases related to long-term rentals in your listing title and description to increase visibility.
We are going to cover this and more, in this article so stick around to learn how to attract long term guests
Factors to consider before optimising your Airbnb for long-term stays
When considering optimising your Airbnb for long-term stays, it's important to take into account several key factors.
Understand your area
Firstly, you'll need to assess the demand for long-term rentals in your local market. Research the competition and analyze the types of properties and amenities that are in high demand among long-term guests. This will help you identify the unique selling points of your property and tailor your listing accordingly.
Another crucial factor to consider is the financial implications of long-term rentals.
While longer stays can provide a more stable income stream, they may also come with additional costs and responsibilities. For example, you'll need to factor in:
The cost of utilities.
Maintenance.
Potential wear and tear on your property.
Additionally, you'll need to ensure that your pricing structure is competitive and attractive to long-term tenants, while still providing a reasonable return on your investment.
Managing cashflow
Another thing to consider is guests often who stay for long periods especially on platforms like Airbnb & booking.com, you tend to get paid once the guest checks out, so if a guest stays for 3 months, that is 3 months of costs on the property that you have to have available to pay as you will not be getting any money from the guest until they check out.
Benefits of long-term Airbnb guests
Predictable income
One of the primary advantages is the stability and predictability of income. Long-term guests typically book for extended periods, often weeks or months at a time, providing a steady stream of revenue that can be easier to plan for and manage compared to short-term bookings.
Less admin
Another significant benefit of long-term Airbnb guests is the reduced turnover and administrative overhead. With fewer check-ins and check-outs, you'll have more time to focus on maintaining your property and providing an exceptional guest experience, rather than constantly managing the booking process.
This can lead to a more efficient and cost-effective operation, as you'll have fewer cleaning and laundry expenses, and potentially lower marketing and advertising costs.
Less issues with guests
Long-term guests also tend to be more invested in their temporary living situation, often treating the property as their own and taking better care of it.
This can result in reduced wear and tear, fewer damages, and a lower likelihood of complaints or issues.
Additionally, building a relationship with long-term tenants can lead to repeat bookings and referrals, further enhancing the stability and profitability of your Airbnb business.
How to rent-out Your Airbnb To Long Term Guests
Listing optimisation
One of the key steps is to optimise your listing and marketing efforts to attract the right long-term guests. Start by highlighting the features and amenities that are most appealing to those seeking extended stays, such as a well-equipped kitchen, ample storage space, and a comfortable workspace.
In your listing description, use keywords and phrases that indicate your property is suitable for long-term rentals, such as "extended stay," "monthly rental," or "remote work-friendly."
You can also consider creating a separate section or tab in your listing specifically for long-term rental information, including details on pricing, minimum stay requirements, and any additional policies or rules.
Tell Airbnb you want only long term guests
Adjust your minimum night stay to only attract longer term guests, before doing this you need to understand your market as this could greatly limit your listing visibility to guests, to do this conduct market research on your area.
Examples of good long term guest locations
Peterborough.
Doncaster.
Darlington.
Rutland.
Leamington Spa.
Examples of good short term guest locations
Bath.
York.
Manchester.
Leicester.
Leeds.
Harrogate.
Providing Amenities And Services For Long-Term Guests
Kitchen amenities
One of the key areas to focus on is the kitchen. Long-term guests will likely want to prepare their own meals, so ensure that your kitchen is well-equipped with high-quality appliances, cookware, and utensils.
Consider including additional features like:
Dishwasher.
Full-size refrigerator.
Ample counter and storage space.
Living space
In addition to the kitchen, long-term guests will also appreciate a comfortable and functional living space. Provide ample seating, a dedicated workspace, and high-speed internet to accommodate remote work or study needs.
Additionally, consider including a washer and dryer, either in the unit or on-site, to make laundry tasks more manageable during extended stays.
Another important aspect to consider is the overall comfort and livability of the space. Ensure that the bedding, linens, and towels are of high quality and regularly maintained.
Additionally, provide ample storage solutions, such as:
Closets.
Dressers.
Shelves.
to help guests keep their belongings organised and accessible.
Parking
It is essential to offer free allocated parking for long germ guests that is extremely close to where your property is located, the longer a guest stays at your property the more essential having this feature is.
Hire An Airbnb Management Company To Find Long Term Guests
An experienced Airbnb management company can offer a range of services that can benefit your long-term rental business.
They can handle:
Listing optimisation.
Pricing strategies.
Marketing efforts to attract the right long-term guests.
Additionally, they can manage the booking and payment processes, ensuring a seamless experience for both you and your guests.
Experience & expertise
Another key advantage of working with an Airbnb management company is their expertise in property maintenance and guest services.
They can handle tasks such as cleaning, laundry, and property inspections, freeing up your time to focus on other aspects of your business.
Furthermore, they can provide 24/7 customer support and address any issues or concerns that may arise during the guest's stay.
Industry data & Insights
By partnering with an Airbnb management company, you can also benefit from their industry knowledge and insights. They can provide valuable guidance on:
Local market trends.
Regulations.
Best practices.
helping you make informed decisions and optimise your long-term rental strategy.
This can be particularly beneficial if you're new to the world of long-term Airbnb rentals or are looking to expand your portfolio.
Conclusion
While hiring an Airbnb management company does come with an additional cost, the benefits can far outweigh the investment. By outsourcing the day-to-day operations, you can enjoy a more hands-off approach to your long-term rental business, while still reaping the rewards of a stable and consistent income stream.